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KrishiUnnati
Premium organic farm storefront with a full product catalogue
Next.jsTypeScriptTailwindVercel
The Problem
An organic farm selling heritage rice, cold-pressed oils, and stone-ground spices had no way to sell online — buyers had to call, and the brand story that justified premium pricing was never told.
The Solution
A storefront that leads with the story: curated collections, a bespoke gifting flow, and product pages that explain the farming method behind each item — designed so the provenance sells the price.
Key Features
- Curated collections — rice, spices, millets, wooden-ghani oils, groceries
- Product catalogue with cart and bespoke gifting flow
- Farm story and provenance pages supporting premium positioning
- Trending and latest-harvest merchandising sections
- Responsive editorial layout with warm, natural design language
Where to Use It
- Farms and artisanal producers selling direct to consumers
- Premium D2C brands where provenance justifies the price
Architecture
Next.js and TypeScript with Tailwind CSS, deployed on Vercel. Catalogue content is data-driven so the farm can add seasonal harvests without touching layout code.
Results
The farm moved from phone-only orders to an online storefront that presents its heritage products the way a premium brand should.
Timeline
Client project — full design and build
Lessons Learned
- · For provenance-led products, the story pages convert better than the product grid.
- · Warm, editorial design beats generic e-commerce templates when the price point is premium.
Future Improvements
- · Payment gateway and order tracking
- · Subscription boxes for seasonal harvests
Next project
Harish Reddy — Personal Brand Site